About us
About Us — Live the Weekend, Every Day
At W/end, we believe that life shouldn't be divided into "work" and "play." Every day has the potential to feel like the weekend — full of adventure, freedom, and possibility. Our brand exists to make that idea a reality.
W/end isn’t just a fashion label — it’s a lifestyle. We create versatile, durable, and timeless products that empower you to break free from routine and embrace every moment. Our pieces are designed to transition seamlessly from weekdays to weekends, from the office to the outdoors, and everywhere in between. It’s fashion with a purpose — functional, sustainable, and built to last.
Our Purpose
Our mission is simple: help people live like it’s the weekend, every day. We believe you shouldn't have to wait for "someday" to feel free, comfortable, and in control of your life. Through thoughtful design and responsible production, W/end offers products that reflect this mindset — products that help you live with intention, spontaneity, and sustainability.
Our Commitment to Sustainability
The world doesn’t need more “stuff” — it needs better stuff. W/end takes a stand against fast fashion and overproduction by embracing the principles of the circular economy. Our products are made to last, and we ensure they stay in use for as long as possible.
Here’s how we’re driving change:
- Built to Last: Every W/end product is designed with durability in mind. We prioritize quality materials and thoughtful craftsmanship, ensuring every item stays useful for years, not seasons.
- Fewer, Smarter Products: We focus on multi-functional, timeless essentials — products that don’t need replacing every season. Our goal is to help you own less, but better.
Our Story
W/end was born from the passion and persistence of one person — Gary, our founder. With a clear vision to create a brand that blends freedom, sustainability, and adventure, Gary bootstrapped W/end from the ground up. No big investors. No shortcuts. Just passion, purpose, and a belief that fashion can do better.
Since day one, Gary has overseen every part of the process — from product design to supply chain decisions. Without the backing of outside investors, every win has been earned, and every setback has been met with resilience. Today, W/end remains an independent, purpose-driven brand committed to doing right by its customers, its community, and the planet.
Why We’re Different
Live the Weekend, Every Day — We design products that fit every part of your life, from work to adventure. No more "weekday clothes" vs. "weekend clothes" — just versatile essentials that work everywhere.
Purpose Over Profit — We’re not driven by quarterly profits or fast fashion fads. As a bootstrapped brand, we stay true to our purpose — creating fewer, better products that last, while doing our part for the planet.
Our Vision for the Future
Our ultimate goal? To become a leading force in sustainable, circular fashion — and to inspire people everywhere to live like it’s the weekend, every day.
Join Us
If you believe in thoughtful design, purposeful fashion, and living life on your terms, you’re already part of the W/end community. Every purchase, every resale, and every conversation you have about sustainable fashion brings us closer to a future where fashion is circular, versatile, and impactful.
Ready to join the movement? Live free. Live bold. Live W/end.
Stay connected, stay curious, and stay inspired. Let’s make every day feel like the weekend.