Made for the adventurous

W/end is for the adventurous, the trailblazers, and tomorrow's generation. It's about breaking free, forging your path, and rejecting conformity.

Stay Hydrated, Stay Focused

At W/end, we fuse data-driven product design with high-quality materials to create urban lifestyle accessories that express your inner self.

Set new norms, work your way, and be authentic every day

Our story